Guillemette de Brabant #3

Student at ENSCI-Les Ateliers, in Paris

What did the Orange Jeunes Designers competition bring you?

I entered the Orange Jeunes Designers competition during my first semester studying at ENSCI-Les Ateliers, in September 2013. It provided me with an opportunity to develop a meticulous creative process, because, for the device I designed to work in the most realistic way possible, I had to map out of all the mechanisms and the functions it featured (What happens when you click here? What does the user see?). The challenge of the competition was very motivating and it gave me the energy to take my project much further than I would have imagined possible. The discussions I had with the Orange team and the advice I received from my two project directors (Christophe Gaubert and Guillaume Foissac) really helped my design grow throughout the entire process and allowed me to remain realistic, while pushing me towards innovative thinking and encouraging me not to lose touch with the user’s perspective. I also learnt a lot from the diversity of solutions that the other participants found. It’s always very informative to see the various approaches that different designers take to solve the same problem. I came out of this competition feeling like I’d become more autonomous and like I was better equipped to carry out a project to completion, from the first rough idea to an actual product drawing and the final presentation video.

What does the Orange Jeunes Designers competition mean to you?

The Orange Jeunes Designers competition is a springboard for tomorrow’s designers. It is an opportunity to work on current design challenges to anticipate every user’s future desires and needs in terms of communication. In today’s digital age, where data is largely dematerialised, the concern about rematerialising data is expressed in every theme chosen for the competition, which makes participants more sensitive to this issue in their solutions. The links between people and their environment, but also between people themselves, are a central issue in those challenges.